We’ve always considered our online marketing agency “search plus” and by that I mean search is central and important, but accomplishing client marketing objectives requires a broader view than just optimizing web pages and digital assets. Of course if you follow us here or you’ve read Optimize, you know that. [Read more...]
When I make new connections on social networks like Twitter, Facebook, and LinkedIn I get excited because 9 times out of 10 I have either made a new friend with a similar interest or have found someone that I can either learn from, or help guide.
All too often we forget that the connections we make online are very similar to those we make offline. If you are introduced to “Tim CEO” in a business meeting and you can recognize that he doesn’t offer information freely and needs to be drawn out, then you’ll likely optimize your approach in a way that makes him at ease and gets him talking. Similarly, social media users with different personalities and proficiencies will require that little extra optimization to interact.
In this post we’ll cover five different social media personality types and ways that you can better interact with them to create a real connection that will make them more open to hearing what you have to say. [Read more...]
Online Marketing News: The Google Economy, Google Moving Search Options, Facebook Promoted Posts, Twitter Hack, Google Penguin Update
Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers:
As with most joint venture reports from CMI and MarketingProfs, this report has been shared and written about pretty enthusiastically in the media and blogosphere. It’s easy to understand why: B2B marketers “get” that they need content as a more substantial part of their overall marketing mix, but they need to know more about how.
There are many sharable nuggets in this report which you can view embedded at the end of this post. I also thought it would be handy for other marketers/authors/speakers like myself that need to write articles, reports and give presentations to break some of the findings out into one line stats that would be easy to copy and share. [Read more...]
One of the reasons I enjoy working for a company like TopRank Online Marketing is our dedication to the clients have been with us on our journey, and the way in which we are able to work side by side as a team.
In fact, our agency mantra is simple: Client, Company, Community, Self. What does that mean? In every situation that we are faced with we must ask ourselves:
- Is the decision I’m making good for the client?
- How will it benefit the company?
- Will it impact the community?
- Is it good for me?
This seemingly simple reminder of what we stand for enables us to make decisions based on what is best for all parties involved. We’ve been fortunate to have a number of clients who have been with us for a long time. Why? Our team has always strived to go the extra mile for our clients. Below are 4 helpful tips to help you do the same. [Read more...]